Client:
A Leading Global
Market Research Firm
Geographies Covered
Project Objective(s)
A study designed to measure brand strength and other opinions amongst teens and young adults.
Study Methodology and Specifics
All respondents are to be randomly screened and recruited to various central locations equipped with internet or onsite at sports fields/facilities. The full interview consists of a self-administered online survey lasting 15 minutes.
It was a blinded and un-aided CLT research with absolutely no mention of Sports as the client wanted it to be referred to as a brand study.
Respondents were to be intercepted and administered the screener. Qualified respondents were led to a computer or provided with a tablet to complete the survey.
Azure’s Data Collection team delivered the project successfully to the client within the timelines.