Many larger enterprises and regional or international brands, particularly those in the eCommerce space, are now designing and executing their own strategic research projects. Once your research project is envisioned, designed and approved, the next step is to define your targets and the best way to reach them. As any firm that has tried this can attest, it’s simply too costly, too time consuming, and too challenging to attempt accurate data collection—local or distant—employing in-house resources.
Azure can bring your in-house research team a virtual core competency in data collection, management and processing. We know the markets we cover and can recommend the best approach to suit the local and cultural realities linked to international fieldwork.
