DigiWalks Platform

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INTRODUCTION

DigiWalks Platform is primarily comprised of high-level individual functional components which are tightly integrated with each other that enables creation of highly interactive and immersive experiences.

DigiWalks is capable of serving high fidelity graphical experiences which are integrated with complex data capturing engine that allows us to generate high quality and detailed analytics / profiles.

Overview of
Survey Methodologies
for DigiWalks

Face-to-Face (Video Conferencing + Screen Sharing)

Objective

Facilitate the Face to Face interview methodology for DigiWalks using video conferencing solutions like, Google Meet, Zoom etc., via which respondent or interviewer can share their screen over a secured connection to access the DigiWalks experience and ask certain questions based on the content that is shared on the screen.

How It Works

Respondent is recruited as per the criterion
Respondent is provided with a digital invite for a meeting along with video conferencing credentials on their email address
Respondent and Moderator login at a scheduled time
Either respondent or moderator (Depending upon who would like to navigate the DigiWalks Experience) would share their screens
Based on screen content moderator may ask for certain questions / feedback

Focus Group Discussions (Group Conferencing + Screen Sharing)

Objective

In order to generate information on collective views, the meaning that lie behind those views we can leverage Focus Group Discussions for DigiWalks using Video Conferencing and Screen Sharing Technologies. Such technologies, in many case, allows video conferencing with up to 100 participants simultaneously. We can leverage such solutions to create a virtual meeting room in which everyone can see a common content shared by moderator and express their views on it.

How It Works

Group of respondents is recruited as per the criterion
Respondents are provided with a digital invite for a meeting along with video conferencing credentials on their email addresses
Respondent sand Moderator login at a scheduled time
Moderator would share the screen with group of respondents
Based on screen content moderator will ask for certain questions / feedback

Based on screen content moderator will ask for certain questions / feedback

Objective

In-depth interviews offer the opportunity to capture rich, descriptive data about how people think and behave, and unfolding complex processes. It allows freedom for both the interviewer and the interviewee to explore additional points and change direction, if necessary. We can leverage online video conferencing solutions to conduct the video interviews which virtually have no time limit and via screen sharing we can navigate the flow of discussion away or closer to topic of interest.

How It Works

Respondent is recruited as per the criterion
Respondent is provided with a digital invite for a meeting along with video conferencing credentials on their email address
Respondent and Moderator login at a scheduled time
Either respondent or moderator (Depending upon who would like to navigate the DigiWalks Experience) would share their screens
Based on screen content moderator may ask for certain questions / feedback

Instore Digital Visits & Digital Mystery Shopping

Objective

Provide alternative method to conventional research methodologies by provisioning hyper-realistic simulations of actual stores and collect implicit feedback from respondents. Such hyper-realistic simulations of the actual stores which are enriched with interactive components that lets respondents interact with various products, objects, POSMs and activation points.

How It Works

Respondents are recruited as per the criterion
Respondent is provided with a link to DigiWalks Experience on their email address
Respondent is provided with a link to DigiWalks Experience on their email address
DigiWalks Experience can be placed with Screener and Exit Surveys to capture more information and Feedback

Online & Email Surveys

Objective

DigiWalks experiences are fully automated and autonomous digital experiences, that can serve & capture data just like any other conventional email surveys. Using DigiWalks 360 and DigiWalks VRAnywhere we are able to publish content to a large sample of respondents, just like online and email surveys.

How It Works

Just like any conventional online or email surveys, respondents are sent an email along with link or digital credential for DigiWalks experiences.
Respondent access the links and follows onscreen instructions
DigiWalks automatically starts capturing data

Shopper Research

Shopper Research is a study of how people make purchase decisions and help clients increase their performance at retail.

Shopper Research largely explains the unconscious motivations, needs, visual and emotional cues that trigger shopper action and help brands put their products in spotlight.

Types of Shopper Research Possible with DigiWalks & Partner Platforms

Store Experience Study
Shopper Flow Study
Orientation Study
Shelf Test
Price Test
Product Package & Design Test
Digital Shopper Insights
Ecommerce A/B Testing

Brand Awareness & Performance with POSM & Ad Testing

Brand awareness and performance studies are science that refers to how brand messages are perceived and processed, In simple terms it is economics of attention.

We provide tools to measure the reach, performance, attention & economics of the marketing efforts that brands and clients are putting towards increasing their sales, reach and awareness.

Digital Ad Performance
Video Ad Test
Format Test
Media Channel Comparison
Campaign Check
Brand Measurement