Client:
A leading Market Research
and Consulting firm
Geographies Covered
Project Objective(s)
A study conducted to assess the automation capabilities of prominent laboratories
Study methodology and specifics
Azure’s data collection team recommended a hybrid approach using two methods i.e. Phone to Web and Face to Face.
Target audience were Decision makers at management level in Laboratories and Hospitals, Lab Technicians and In charge.
This Conjoint approach worked out well and thus, the required data was collected in line and detail with the expectations of the client.
A thorough analysis along with the data collected at each attribute and level was presented to the client in the form of tables and charts.