Panel access, targeting, and response validation are among the most important aspects of successful market research.
Azure’s proprietary global panel platform, PanelogyTM was created to ensure consistent panel quality across wide and highly-granular (psychographic, behavioral, demographic and geographic) panel targets.
With Panelogy, panel participants are fully engaged with speedier straight-line answer patterns. And most importantly, Panelogy quality gates, including digital fingerprinting, Geo IP protection, double opt-out verification, consistency checks, and proxy and browser detection virtually eliminate spurious results.