Client:
A leading global healthcare MR agency
Geographies Covered
Project Description
To introduce a new generic drug and evaluate packaging concepts.
To introduce a fixed dose combination (FDC) and new packaging concept for oral treatment of Type II diabetes, Hypertension & High LDL Cholesterol.
To evaluate reactions of healthcare professionals & pharmacists to the new product and the packaging concept.
Services Deployed
In-person / face to face interviews
Data processing, validation, and tabulation
Azure Solution
Designed the research and sampling plan
Created the discussion guide & show cards in consultation with the Client.
Presented research findings that helped address key questions related to the new product and packing concepts.
Engagement Model
Dedicated India-based project management team, with delivery teams in India, Japan, China and Korea to facilitate multiple time zone coverage and multi-lingual support