Client:
Top global market
intelligence firm
Geographies Covered
Project Objective(s)
A top market intelligence firm approached Azure to assist with primary research for a syndicated study on IT budgets & spending across large enterprises covering key countries across APAC and Europe.
The Client wanted to evaluate perception of stakeholders on ROI from IT investments and identify key IT providers & purchasing patterns for Hardware, Software & Services.
Services Deployed
Multi-lingual phone-based data collection
Services Deployed
Azure successfully conducted 250 interviews across 10 countries covering companies with revenues greater than USD 100 million and having a minimum annual IT budget of USD 1 million.
Engagement Model
A dedicated team of project managers, internal and partner resources comprising multi-lingual and multi-cultural interviewers successfully executed the project in all geographies within the allocated time-frame.