International Media Programming Study
CASE STUDY
CASE STUDY
Client:
A leading Market
Research firm
Geographies Covered
Project Objective(s)
Study to measure Brand awareness of different media service providers
Study Methodology and Specifics
Quantitative survey with a combination of Phone to web and web based data collection method.
The interviews were conducted amongst respondents of Chinese, Russian, Filipino, South Asian, Korean and Vietnamese origin.
Azure’s team conducted over 500 surveys within a span of 15 days and presented the findings in tabulated form.
The study was presented to the Client in the instructed manner by a dedicated team of project managers, internal and partner resources comprising multi-lingual and multi-cultural interviewers ensuring successful execution of the project in US within allocated timeframe.