A top Market Research and Consulting firm approached Azure to assist with primary research across the top 500 private fleets of United States.
Study methodology and specifics
The study was Quantitative and methodology employed was Phone based data collection.
The Client wanted to evaluate perception of Fleet Managers towards latest truck technologies prevalent in different sectors.
Azure successfully conducted 100 interviews across USA. Fleet Managers, Fleet Directors, Transportation Heads and Maintenance Directors were the target audience.
The insights generated helped the client in strategy development and decision making.
A dedicated team of project managers, internal and partner resources successfully executed the project in the United States within the allocated timeframe.