Client:
A Leading Market
Research Firm
Geographies Covered
Project Objective(s)
A study to understand the purchasing priorities of a Cola brand Vs other beverages.
Study Methodology and Specifics
The study was Quantitative in nature and a combination of Online and CATI methodology was used for data collection.
The target respondents were Purchasing Decision Makers and Influencers.
Azure’s data collection team conducted more than 600 interviews across US to ensure that the client’s expectations are met successfully.
Other responsibilities include programming the links in ConfirmIT, and delivering final recruits in real time basis.
Azure’s Project Management and Operations team delivered the project in three-fourth of time allocated and therefore, received much accolades from the end-customer.