Client:
Market Research and Growth Consulting firm having
expertise across Multiple Industries
Geographies Covered
Project Objective(s)
The objective was to conduct a survey for their end-client, to comprehend and analyze the usage of different types of fuel across North and South Americas and to identify the usage of various fuel types across all categories of light, mid & heavy duty vehicles.
Study methodology and specifics
It was a Quantitative Study and Phone based data collection methodology was employed.
Target segment were Fleet Managers, Fleet Directors, Fleet Maintenance Managers and Fuel Station Managers.
Azure successfully completed the entire scope of 100 interviews, split across US (50), Canada (25) and Brazil (25).
Key Challenge was to fulfill CNG users quota across North America since the fraction of CNG users went down drastically.
The study was presented to the Client in the instructed manner by a dedicated team of project managers, internal and partner resources comprising multi-lingual and multi-cultural interviewers ensuring successful execution of the project in North and South Americas within allocated time frames.