Client:
Top Global Market
Research Agency
Geographies Covered
Project Objective(s)
Study to understand clean air solutions used and required by energy industry.
Study methodology and specifics
Client wanted to gather opinion of Business Managers and Leadership from Energy industry. Therefore, Azure’s team recommended In-depth interview methodology over the phone.
Client was very specific in terms of the people that are being targeted, hence, they pitched in with the Target Audience list.
Azure’s data collection team recruited respondents for Telephone In-depth Interview. Interview was conducted by a Moderator from Azure and Interviewer from Client’s end.
Based on the findings, client was able to work on their product strategies without re-inventing the wheel.