Client:
A leading Market
Research firm
Geographies Covered
Project Objective(s)
Study to understand the different cartoon channels viewed by children and their TV viewing habits.
Study Methodology and Specifics
Quantitative survey with Face to Face street intercept and phone based data collection method.
The surveys were conducted in the presence of the parents of the children and were carried out in the respondent’s spoken language.
Azure’s team conducted over 200 surveys within a span of 10 days and presented the findings in tabulated form.
The study was presented to the Client in the instructed manner by a dedicated team of project managers, internal and partner resources comprising multi-lingual and multi-cultural interviewers ensuring successful execution of the project in India and Philippines within allocated time frames.