Azure’s client working with one of the largest automobile manufacturers in the world wanted to evaluate the design of their new entry level hatchback for India.
The research objective was to to understand unmet needs, benchmark the product with competition and test their marketing messages and design.
Azure was required to recruit 10 respondents for car clinic and a subsequent FGD.
Phone-based recruitment followed by a car clinic and FGD.
Azure recruited 2 owners each of 5 different B-segment car models in India.
Respondents were taken to the client’s location outside India for the study.
The study helped the client in finalizing the design and marketing messages for their new car. Post research, the findings were implemented and the car was launched.
A dedicated project management team and highly experienced moderators were deployed for the project. The entire project, including recruitment, moderation and travel arrangements was managed by Azure.