Azure helps companies build, harness and leverage DATA as a strategic asset and competitive differentiator

Azure is a globally trusted company for simplifying and streamlining the processes of capturing, managing, organizing, sharing and experiencing market, competitor and organizational data. Fortune 500 companies and their trusted advisors rely on Azure to capture, catalog and disseminate their most important asset – DATA


Global Audience Access

Whatever the demographic or respondent type, Azure can provide your access to the respondents your project goals require.

Whether it is Millennials, baby boomers, CXOs, IT decision makers, business decision makers, key opinion leaders, physicians, patients, nurses, high net worth individuals, teenagers, or parents, Azure is your trustworthy, reliable and affordable conduit to the insightful data you seek.


Seamless Global Data Integration Across Markets and Sources

Global audience access is useless without the ability to integrate disparate data from multiple sources. Azure provides clients with clearly labeled and cataloged data organized in intuitive fashion with customized user interfaces for ease of use. The seamless integration translates into clearer insights, less stress and less cost for Azure clients.

Whether the data/content is best captured in textual, audio, visual or other form depending on the project goals, local market and culture, Azure has the ability, experience, tools and platforms to collect, process, manage and visualize it all for our clients.


The Right Methodology for your Project, Audience and Market

Different research projects require differing methods and approaches. Azure has extensive experience in collecting data and content using all relevant methodologies and, importantly, the expertise to counsel you on the appropriate research methodology for your particular project, audience, and market.

Whether the data needs to be collected using primary research employing phone, web, email or in-person modes or through secondary research, data mining or through qualitative techniques like focus groups, ethnography, in-depth interviews etc., Azure has the experience and expertise to advise, plan and execute the most appropriate approach for collecting data from any audience in the major markets.


Any Market Globally

Headquartered in the US and with offices on four continents and experience conducting over30M surveys across 180+ countries and 45+ languages, Azure is your go-to partner for data access and management anywhere in the world. Azure’s Project Management team is located in the client’s market for ease of axcess and effective communication.

Whether you need to field a very large and complex web survey in your own country or need feet-on-ground in any part of the world or need respondents to be intercepted in a conference or interview hard to reach respondents over the phone, Azure delivers.

Azure Advantage

  • Azure manages clients and research around the world, by our leadership and operations which span the US, India, and emerging markets across Africa, Asia and Latin America
  • Azure is one of the largest and most respected primary & business research service providers globally with more than 12 years of experience spanning more than 2400+ research studies
  • With its delivery centers in India, China, Kenya and USA and partners across the globe, Azure provides end to end market research services by utilizing qualitative and quantitative methodology, and offering business research

  • Leveraging our optimized delivery ecosystem we are best placed to accommodate client needs, data collection across platforms, interviewing tools and methodologies
  • We understand the markets we cover and can recommend the best approach to suit the local and cultural realities linked to international fieldwork
  • We constantly adapt and provide the most suitable methodologies and data solutions to generate actionable insights from varied audience types

  • Azure upholds a culture of quality, integrity and transparency. Employees are empowered to say “No” rather than deliver anything other than top-notch quality
  • 100% of the calls made are recorded
  • Unit Testing and System Testing by Data QA team on the data by running it through different routines and programs
  • Data delivery at 5%, 20%, 50% and 75% project completion of projects for validation from client and early correction
  • Adherence to all federal, state and industry standards and guidelines including FTC, MRSS and ESOMAR
  • ISO 27001 certified processes with ISO BS 7799 Data Security Standard implementation
  • Dedicated quality control and quality audit teams for each process and domain technology

  • Headquarters
  • Operations & Delivery Center
  • Field Operations
  • Client Services

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We deliver on challenging Market Research projects and help our clients create an impact.