Karen Tsai

Country Manager, Greater China

  • Over 7 years of experience in qualitative research
  • A RIVA trained moderator / ethnographer and holds a Broadcast journalism Master Degree helps elaborate findings with clarity and logic
  • Has a strong interest and specialization in ethnography and brings journalistic inquisitiveness and objectivity to her projects. She has been involved in 2600+ market research events and personally conducted 300+ focus groups, interviews and home visits throughout various categories including FMCG, B2B, Healthcare, IT, Automotive, Luxury and more. Has an ability to add contextual understanding to the project with desk research along with quick grasp of unfamiliar subject matters, including highly-technical ones. Has built up a network of reliable recruiters and fellow researchers with different specialization.
  • QRCA member