Chris has over 20 years of Market Research business development and client service. She has provided custom and syndicated research solutions to large, branded businesses, utilizing her diversified background in consumer marketing, advertising and management consulting.
Work includes usage and attitude studies, feasibility studies, concept testing, advertising communication testing, customer satisfaction studies, in-home use tests and ethnography.
At Azure, Chris supports the company’s global fieldwork and operations, helping clients from launch to planning, execution and reporting.
Chris’ experience includes Leo Burnett, Omnicom Group, Marsteller, and in the research space, The Gallup Organization, GfK, ICR/SSRS and NPD.
She has an MBA from the University of Michigan Ross School of Business with a concentration in Market Research.