Azure’s in-market simulation combines our strengths in Market Research and our the on-ground execution capabilities to deliver a unique solution that helps clients gather intelligence for new product ideas or fresh marketing concepts.
The Azure solution differs from traditional research approaches in two key ways:
What it can be used forAzure’s In-market Simulation can be used for evaluating new ideas associated with product innovation (including new products or variants and packaging) or new marketing concepts (fulfillment models or transactional models). The insight gained from using this approach provides clients with valuable customer intelligence, which in turn can be used to create high value differentiation strategies designed to drive consumer adoption.
How it is implementedThe Azure solution is highly customizable and scalable. Implementation involves four key steps:
BenefitsAzure’s ‘In-market Simulation’ provides a unique opportunity to test products or marketing concepts in simulated settings that are close to real-world consumer environments. This approach sheds valuable insight into consumer behavior and is fundamental in the development of new concepts and go-to- market strategies.