Business Research

Business IssuesToday’s business environment is a continually changing landscape. Access to technology and information has made the world a much smaller place full of smarter consumers and a more informed competition. We provide you with the insights and information you need to innovate and succeed in the face of these challenges through our unique solutions in the areas of growth, customers, trendspotting, and a range of custom topics

Strategic Business Research
When you need to understand a market, a customer, an industry or a region, our unique blend of services, tools, and expertise will address your challenges efficiently and effectively

Azure uniquely combines a team with strategy consulting backgrounds, analytical ability and global reach to meet your challenges. We know both how to listen and how to find the data you need to focus on your future

We offer a diverse set of services, tools and techniques to help you understand markets, customers, industries and regions across the globe. Our strategic research, business information and financial research & analysis services draw on a global network of people, data sources and delivery centers

We distill large volumes of disparate, publicly available materials and client reports to generate new, relevant insights specific to your challenges. Our sources include

  • Mainstream databases and resources
  • Subscription databases
  • Regional resources
  • Industry-specific resources


We are able to uncover data and information to help you make informed decisions. We effectively break down your questions to understand the underlying business objectives, allowing us to provide you with what you truly need in a way that is meaningfully understood. We offer a range of traditional and emerging research tools. Some of our most popular research products are:

Product NameAzure News Map

DescriptionCustomized first-pass data dossier on a topic. The data includes news articles, website excerpts and other information from a first pass search on proprietary and public databases. Ideal for managers who need a quick general overview of a topic

Turnaround Time 24-48 hours

Product Name Azure News Map – Premium

Description A PowerPoint deck with executive summary and brief insights from the customized first-pass data dossier on a topic. The data includes news articles, website excerpts and other information from a first pass search on proprietary and public databases. Ideal for managers who need a quick general overview of a topic

  • Ideal for managers who need a quick general overview of a topic

Turnaround Time 3-4 Days

Product Name Azure Executive Briefing Series

Description

  • Landscape category or market reviews where a professional researcher and senior analyst distill and synthesize secondary information into an executive level report.
  • Azure’s most popular solution for managers and senior managers who require a landscape view of their topic of interest

Turnaround Time 5-7 Days

Product Name Azure BM(Business & Marketing) Strategy Scan

Description An executive level briefing on a firm’s business strategy and marketing communications. Extensive research and analysis, including industry and competitive landscape, and overview of marketing communications of the firm and competitors. Ideal for brand managers, marketers, consultants and agencies needing to understand how key competitors differentiate their businesses and brands

Turnaround Time 5-7 Days

Product Name Azure Market Opportunity Report

Description A collaborative team of research specialists and professional analysts assess a market opportunity through extensive research and analysis, including interviews with industry experts and opinion leaders

Turnaround Time 2-4 weeks

Questionnaire adaptation includes adding description and instructions for interviewers to ensure questions are not misinterpreted.

Questionnaire adaptation includes adding description and instructions for interviewers to ensure questions are not misinterpreted.

Questionnaire adaptation in terms of modifying screeners to filter out professional/gaming respondents.

Addition of logical checks to terminate undesired response and data.

Quality measures like time stamps to screen out speedsters, straight-lines, and their ilk.

Supplying data records in desired formats (e.g SPSS, ASCII).

Bespoke in-house solutions for improvising questionnaires and sample management as per client requirement.

Very competitive programming, hosting and project management costs.

Minimum 50% back check provided by Azure’s quality team.

Azure’s quality team conducts random and surprise fieldwork audit/checks to ensure that project is conducted efficiently and authentically.