DigiWalks™ allows respondents to virtually interact with environments and products in a realistic fashion with actual images of the environment, not animations.
Clients in sectors including CPG, Hotel and Entertainment, and Food Services use DigiWalks™ to inexpensively measure reactions to potentially large investment ideas, resulting in extremely high ROI.
DigiWalks™ is Azure’s proprietary technology that allows creation of 360 degree and Virtual Reality-based “Digital Walkthroughs” of spaces, both indoor and outdoor, with High-Definition quality and data integration that are user controlled and device agnostic, allowing users interactivity with the digital assets in the 360/VR environment.
DigiWalksTM 360 allows creation of 360-degree environments of any retail environment for shopper research by allowing shoppers/respondents to digitally walk through stores of any kind, interact with shelves, pick, rotate, and select products using their digital devices. The platform captures their navigation behavior as well as eye track data through the device web cam. The respondents can be pushed survey questions contextual to the shopping area that they have just visited or are currently present in allowing for capture of explicit data along with unstated data.
VR Anywhere™ Respondents use low cost VR goggles and their smartphones to enter the experience. Once ‘plugged in’ , VR Anywhere™ engages respondents unlike any other remote VR experience available today. Respondents interact with the environment by turning their heads in certain directions and nodding. They can also easily interact with products, and other aspects of the environment as well, with survey questions inserted interactively. It is a truly unique and scalable application of VR.
VR Central™ is an enhanced version of VR Anywhere™. Respondents are recruited to a central location, and enter a virtual room at the physical location. The ‘virtual’ room has been photographed and stitched together using Azure’s proprietary techniques, providing respondents with a very realistic VR experience. Respondents are also asked to interact with the stimuli with hand hardware that closely simulates actual use of their hands in a real environment, Eye tracking and facial coding are also incorporated into VRCentral™ as well.
How DigiWalksTM are Created
Proprietary Equipment
Azure has created proprietary equipment that is customized for
high quality imagery, versatility in asset coverage type and with quick turnaround. Client is not required to invest in any equipment.
Azure DigiWalks™ Team
Azure has staff trained on creating high quality DigiWalks™ of various assets in different countries who can travel to client specified locations to shoot the walkthroughs providing quick turnaround.
Data acquisition, processing and management
Azure has a large team of foot soldiers, phone and desk researchers that can acquire, integrate, process and manage data related to each area/zone that is covered in the video shoot.
Experienced Integration Team
Azure has a trained back-end team that edits and digitally stitches the video output to create seamless walkthroughs customized to client’s requirements. The back-end team also integrates the data with the visuals to create a compelling and realistic customer experience.
Sample DigiWalks™ Output
VR Shopping and Eye Tracking Metrics
Gaze Tracking and Heat Maps
VR Shopping Facial Coding