DigiWalks

DigiWalks™ allows respondents to virtually interact with environments and products in a realistic fashion with actual images of the environment, not animations.

Clients in sectors including CPG, Hotel and Entertainment, and Food Services use DigiWalks™ to inexpensively measure reactions to potentially large investment ideas, resulting in extremely high ROI.

Digiwalksis Azure’s proprietary technology that allows creation of 360 degree and Virtual Reality-based “Digital Walkthroughs” of spaces, both indoor and outdoor, with High-Definition quality and data integration that are user controlled and device agnostic, allowing users interactivity with the  digital assets in the  360/VR environment.

DIGIWALKS 360

DigiWalks 360 allows creation of 360-degree environments of any retail environment for shopper research by allowing shoppers/respondents to digitally walk through stores of any kind, interact with shelves, pick, rotate, and select products using their digital devices. The platform captures their navigation behavior as well as eye track data through the device web cam. The respondents can be pushed survey questions contextual to the shopping area that they have just visited or are currently present in allowing for capture of explicit data along with unstated data. 

vr anywhere

VR Anywhere™ Respondents use low cost VR goggles and their smartphones to enter the experience.  Once ‘plugged in’ , VR Anywhere™ engages respondents unlike any other remote VR experience available today.  Respondents interact with the environment by turning their heads in certain directions and nodding.  They can also easily interact with products, and other aspects of the environment as well, with survey questions inserted interactively.  It is a truly unique and scalable application of VR.

VR CENTRAL

VR Central™ is an enhanced version of VR Anywhere™.  Respondents are recruited to a central location, and enter a virtual room at the physical location.  The ‘virtual’ room has been photographed and stitched together using Azure’s proprietary techniques, providing respondents with a very realistic VR experience.  Respondents are also asked to interact with the stimuli with hand hardware that closely simulates actual use of their hands in a real environment,  Eye tracking and facial coding are also incorporated into VRCentral™ as well.

How DigiWalks Are Created

Proprietary Equipment

Azure has created a proprietary equipment that is customized to allow for
high quality imagery, versatility in asset coverage type and with quick turn around. Client is
not required to invest in any equipment.

Azure DigiWalks Team

Azure has staff trained on creating high quality Digiwalks of various assets in different countries who can travel to client specified locations to shoot the walkthroughs providing quick turn around.

Data acquisition, processing and management

Azure has a large team of foot soldiers, phone and desk researchers that can acquire, integrate, process and manage data related to each area/zone that is covered in the video shoot.

Experience Integration Team

Azure has a trained back-end team that edits and digitally stitches the video output to create seamless walkthroughs customized to client’s requirements. The back-end team also integrates the data with the visuals to create a compelling and realistic customer experience.

Sample DigiWalks Output

VR Shopping Eye Tracking

VR Shopping and Eye Tracking Metrics

VR Shopping Gaze Tracking

Gaze Tracking and Heat Maps

VR Shopping Facial Coding

VR Shopping Facial Coding

Contact Azure today to learn how DigiWalks can help you leverage compelling digital experiences to make informed investments and foster stronger customer engagement.