BFSI : USAA Study

Client: A leading global Market Research agency

Geographies Covered: USA

Project Objective(s)

  • The objective of the research was to seek feedback from rejecters of NSAA Plans

Study methodology and specifics

  • It was a combination study where Client wanted Azure to recruit respondents for IDIs and also conduct Quant surveys with the recruits.
  • The target respondents were Consumers who rejected NSAA Plans.
  • Azure’s operations team recruited respondents for IDI and at the same time delivered completes for the Quant survey.
  • The project was completed and handed over to client with utmost accuracy and within in the schedule.