Automotive : Trade Influencers Study

Client: Leading Market Research and Consulting firm

Geographies Covered: Russia

Project Objective(s)

  • The objective of the research was to understand motor oil product related factors that influence retail trade in automotive industry.

Study methodology and specifics

  • The study was Quantitative and methodology employed was CATI and Face to Face, self completion.
  • The Client wanted to get the insights of Trade influencers who work in automotive retail industry in customer facing role.
  • Azure successfully conducted more than 100 interviews across Russia with major focus on Moscow.
  • Client was provided access of Azure’s Re-portal tool which gave real time visibility and project progress report to the client.
  • It was a time critical and high priority project for the client and Azure’s Operations and Project Management teams, ensured that the data collection and processing was carried out within timelines and as per Client’s expectations.