Technology Adoption and Usage in Pharma

Client: A leading healthcare consulting firm

Geographies Covered:

Project Description

  • A leading healthcare consulting firm approached Azure to help evaluate technology usage & adoption patterns across the Healthcare industry covering key countries across Europe, APAC and MEA.
  • The Client wanted to understand market size and future outlook for IT / Software / Storage markets; strength’s and weakness as well as the product portfolio of key players.

Services Deployed

  • Multi-lingual phone-based data collection

Azure Solution

  • Azure conducted 250 interviews across 10 countries with accounts that had Integrated Delivery Networks (no stand-alone facilities) with more than 500 total beds across the system.
  • A presentation, that included key findings from the research, was shared with the client, helping them address key questions.

Engagement Model

A dedicated team of project managers, internal and partner resources comprising multi-lingual and multi-cultural interviewers successfully executed the project in all geographies within the allocated time-frame