Healthcare : RAM Conjoint Study

Client: A leading Market Research and Consulting firm

Geographies Covered: India and Brazil

Project Objective(s)

  • A study conducted to assess the automation capabilities of prominent laboratories

Study methodology and specifics

  • Azure’s data collection team recommended a hybrid approach using two methods i.e. Phone to Web and Face to Face.
  • Target audience were Decision makers at management level in Laboratories and Hospitals, Lab Technicians and In charge.
  • This Conjoint approach worked out well and thus, the required data was collected in line and detail with the expectations of the client.
  • A thorough analysis along with the data collected at each attribute and level was presented to the client in the form of tables and charts.