Client: A leading global healthcare MR agency
- To introduce a new generic drug and evaluate packaging concepts.
- To introduce a fixed dose combination (FDC) and new packaging concept for oral treatment of Type II diabetes, Hypertension & High LDL Cholesterol.
- To evaluate reactions of healthcare professionals & pharmacists to the new product and the packaging concept.
- In-person / face to face interviews
- Data processing, validation, and tabulation
- Designed the research and sampling plan
- Created the discussion guide & show cards in consultation with the Client.
- Presented research findings that helped address key questions related to the new product and packing concepts.