Client: Top global market research firm
- The Client engaged Azure to help address the following research objectives:
- Understand the typical number of Clients banks have in four segments – corporate, private, HNW and UHNW.
- To forecast demand for each user and portfolio segment across different wealth management companies.
- Multi-lingual phone-based data collection
- Azure successfully conducted 450 interviews across 21 countries covering major banks across all markets.
- The data collected by Azure provided important insights on forecasting demand to asset managers handling liquid assets of more than $1 million.