Media & Broadcasting: International Media Programming Study

Client: A leading Market Research firm

Geographies Covered: USA

Project Objective(s)

  • Study to measure Brand awareness of different media service providers

Study methodology and specifics

  • Quantitative survey with a combination of Phone to web and web based data collection method.
  • The interviews were conducted amongst respondents of Chinese, Russian, Filipino, South Asian, Korean and Vietnamese origin.
  • Azure’s team conducted over 500 surveys within a span of 15 days and presented the findings in tabulated form.
  • The study was presented to the Client in the instructed manner by a dedicated team of project managers, internal and partner resources comprising multi-lingual and multi-cultural interviewers ensuring successful execution of the project in US within allocated timeframe.