Client: A leading Market Research firm
Geographies Covered: USA, Mexico, Malaysia, South Africa and Singapore
- A study to understand Consumer perception of a fast food restaurant chain as an international brand.
Study methodology and specifics
- Client asked Azure to recruit respondents in each of the geographies for an Online Bulletin Board based research.
- Teams at Azure used Panel and Phone recruitment methodology.
- Other responsibilities include programming the links, and delivering final recruits in real time basis.
- Azure managed the recruitment, screening, and delivery of recruits for qualitative phase.
- Azure’s respondent recruitment team passed on the recruits to the client within the stipulated timelines.