Consumer & Retail: International Brand Study

Client: A leading Market Research firm

Geographies Covered: USA, Mexico, Malaysia, South Africa and Singapore

Project Objective(s)

  • A study to understand Consumer perception of a fast food restaurant chain as an international brand.

Study methodology and specifics

  • Client asked Azure to recruit respondents in each of the geographies for an Online Bulletin Board based research.
  • Teams at Azure used Panel and Phone recruitment methodology.
  • Other responsibilities include programming the links, and delivering final recruits in real time basis.
  • Azure managed the recruitment, screening, and delivery of recruits for qualitative phase.
  • Azure’s respondent recruitment team passed on the recruits to the client within the stipulated timelines.