Automotive : Heavy Duty Fleet Managers Study

Client: Market Research and Growth Consulting firm having expertise across Multiple Industries

Geographies Covered: USA

Project Objective(s)

  • A top Market Research and Consulting firm approached Azure to assist with primary research across the top 500 private fleets of United States.

Study methodology and specifics

  • The study was Quantitative and methodology employed was Phone based data collection.
  • The Client wanted to evaluate perception of Fleet Managers towards latest truck technologies prevalent in different sectors.
  • Azure successfully conducted 100 interviews across USA. Fleet Managers, Fleet Directors, Transportation Heads and Maintenance Directors were the target audience.
  • The insights generated helped the client in strategy development and decision making.
  • A dedicated team of project managers, internal and partner resources successfully executed the project in the United States within the allocated timeframe.