Client: Market Research and Growth Consulting firm having expertise across Multiple Industries
Geographies Covered: USA
- A top Market Research and Consulting firm approached Azure to assist with primary research across the top 500 private fleets of United States.
Study methodology and specifics
- The study was Quantitative and methodology employed was Phone based data collection.
- The Client wanted to evaluate perception of Fleet Managers towards latest truck technologies prevalent in different sectors.
- Azure successfully conducted 100 interviews across USA. Fleet Managers, Fleet Directors, Transportation Heads and Maintenance Directors were the target audience.
- The insights generated helped the client in strategy development and decision making.
- A dedicated team of project managers, internal and partner resources successfully executed the project in the United States within the allocated timeframe.