Healthcare: HCP Recruitment Study

Client: A leading Healthcare Consulting firm

Geographies Covered: Australia, Brazil, China, Singapore and UAE

Project Objective(s)

  • The research objective was to recruit Health Care Practioners for a Qualitative Study being conducted by client. The conducted study is a measure of the perception and adoption of connected care devices and integrated health systems among healthcare professionals, the general population, insurance professionals and individuals who are influential in the healthcare space across the globe.

Study methodology and specifics

  • Azure’s team conducted CATI screening interview to recruit HCPs for 30-45 mins. Interviews to be conducted via phone. Interviews were to be evenly distributed across the following types of HCPs: General Practioners, Oncologists, Cardiologists, Respiratory, Pregnancy Specialists and Paediatricians.
  • Respondents were Doctors, Specialists, GPs, Nurses, NPs, PAs and Lab technicians.
  • Key challenge was to recruit respondents in Australia and UAE, where Azure’s partners played an important role and revised the methodology to F2F/ CATI for UAE.