Client: Leading global market intelligence firm
Geographies Covered: 45+ Countries
- The client wanted to conduct store audits to gather information on product variants, brands, SKUs, shelf occupancy and packaging across 180 product categories in various store types including hypermarkets, supermarkets, convenience stores, health and beauty stores etc.
- In each country, at least three different store types were covered for each of the 180 product categories.
- In-Store Audits
- Azure worked through a combination of internal auditors, auditors from its partner companies and experienced freelance auditors to deliver data from all 45+ countries
- Within 6 weeks, Azure’s team was able to gather data for all 180 product categories across 3 store types in every country.