Client: A leading UK consulting firm
- The Client wanted to measure satisfaction of B2B power and gas buyers in the Great Britain energy market.
- Azure was required to interview owners or the person responsible for energy purchase in companies spending more than £50,000 on gas or electricity.
- Phone-based data collection
- Azure conducted 500 telephone interviews across Great Britain – England, Scotland, and Wales
- Specialist interviewers conducted detailed discussions to capture feedback across revenue categories as well as verbatim responses to open ends
- The insights generated helped the client in strategy development and decision making.