Client: A leading Market Research firm
Geographies Covered: USA
- A study to understand the purchasing priorities of a Cola brand Vs other beverages.
Study methodology and specifics
- The study was Quantitative in nature and a combination of Online and CATI methodology was used for data collection.
- The target respondents were Purchasing Decision Makers and Influencers.
- Azure’s data collection team conducted more than 600 interviews across US to ensure that the client’s expectations are met successfully.
- Other responsibilities include programming the links in ConfirmIT, and delivering final recruits in real time basis.
- Azure’s Project Management and Operations team delivered the project in three-fourth of time allocated and therefore, received much accolades from the end-customer.