Consumer & Retail: Cola brand Customer Churn Rate

Client: A leading Market Research firm

Geographies Covered: USA

Project Objective(s)

  • A study to understand the purchasing priorities of a Cola brand Vs other beverages.

Study methodology and specifics

  • The study was Quantitative in nature and a combination of Online and CATI methodology was used for data collection.
  • The target respondents were Purchasing Decision Makers and Influencers.
  • Azure’s data collection team conducted more than 600 interviews across US to ensure that the client’s expectations are met successfully.
  • Other responsibilities include programming the links in ConfirmIT, and delivering final recruits in real time basis.
  • Azure’s Project Management and Operations team delivered the project in three-fourth of time allocated and therefore, received much accolades from the end-customer.