Energy: Clean Air Study

Client: Top Global Market Research Agency

Geographies Covered: USA

Project Objective(s)

  • Study to understand clean air solutions used and required by energy industry.

Study methodology and specifics

  • Client wanted to gather opinion of Business Managers and Leadership from Energy industry. Therefore, Azure’s team recommended In-depth interview methodology over the phone.
  • Client was very specific in terms of the people that are being targeted, hence, they pitched in with the Target Audience list.
  • Azure’s data collection team recruited respondents for Telephone In-depth Interview. Interview was conducted by a Moderator from Azure and Interviewer from Client’s end.
  • Based on the findings, client was able to work on their product strategies without re-inventing the wheel.