Client: Top global market intelligence firm
Geographies Covered: Across the Globe
- A study aimed at understanding the big data and analytics spending plans of enterprises over the next 5 years
Study methodology and specifics
- Azure’s data collection team conducted CATI/Online study across industries such as CPG/FMCG, Retail, Fashion Apparel & accessories, handbags & footwear, Restaurants, Consumer Financial services/ private label credit cards and Healthcare.
- Interviewed CEOs, COOs and Presidents of companies in these sectors.
- Interview findings gave deep insights to the end client, for formulating their Go-to-Market strategy for market penetration.
- Data was delivered in the customised form as per the client’s request.