Technology: CEO Study

Client: Top global market intelligence firm

Geographies Covered: Across the Globe

Project Objective(s)

  • A study aimed at understanding the big data and analytics spending plans of enterprises over the next 5 years

Study methodology and specifics

  • Azure’s data collection team conducted CATI/Online study across industries such as CPG/FMCG, Retail, Fashion Apparel & accessories, handbags & footwear, Restaurants, Consumer Financial services/ private label credit cards and Healthcare.
  • Interviewed CEOs, COOs and Presidents of companies in these sectors.
  • Interview findings gave deep insights to the end client, for formulating their Go-to-Market strategy for market penetration.
  • Data was delivered in the customised form as per the client’s request.