Client: Top global MR agency
- The Client wanted to understand consumer/business buyers’ perception of Taiwanese products and the “Taiwan Excellence” logo.
- Azure was required to manage the entire research program including quantitative telephonic surveys, exit-intercept interviews at promotional events, and FGDs.
- Exit Interviews, FGDs and multi-lingual phone-based data collection
- The project was executed in 2 phases.
- In phase 1, Azure executed 5,000 CATI interviews and 1,000 exit interviews.
- In phase 2, another 5,000 CATI and 1,000 exit interviews plus 15 FGDs were conducted with Azure managing the recruitment, moderation, and delivery of transcripts from the FGDs.